45% of businesses fail during the first five years. Avoiding these 7 common mistakes can help companies stay on the path to success.
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Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.
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The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.
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These ten sales strategies build a strong foundation for enhancing customer experience, loyalty, referrals, and sales.
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A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
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Brand archetypes can make brand decisions more predictable, understandable, and quicker by aligning visual and verbal brand design elements to a preset personality.
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Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
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Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
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Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
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A brand may be coherent and produce high-quality content, but only if all employees authentically live the brand values and fulfill its promise will it become strong.
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Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
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With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
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45% of Americans have a side hustle. 50% do so for financial reasons. Scalability is a crucial factor in determining the earning potential of a side business.
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Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.
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Whether you communicate with your customers through a few channels or many, they all need to follow your brand guidelines closely and reflect what your company does.
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With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.
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Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.
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Incentivizing customers with a discount for changing their behavior can help you increase your productivity.
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If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty.
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While there are no set rules for how brands should collaborate, these nine best practices are worth considering to make your partnership successful.
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