Tracking 5 standard metrics offers an efficient way to evaluate the effectiveness of a company's marketing spend without adding much extra time.
Read More
The cost per lead (CPL) measures the average amount a company spends on getting one new lead from an advertising campaign. Apply these five tips to reduce the cost per lead and increase the effectiveness of your advertising campaign.
Read More
A digital strategy that consolidates your digital marketing strategy and digital workflow strategy into a single coherent plan has the power to transform your business, unlocking its true potential.
Read More
Building a loyal following through organic growth (SEO) boosted by paid time-limited ads on Google and social media (PPC) for special events and products combines the strengths of both methods.
Read More
Social sharing images follow a hierarchy. When linking to a website, social media first looks for a URL-specific image, but if none was uploaded, it displays the site-wide picture.
Read More
Impressions, clicks, click-through rate (CTR), open rate, click-to-open rate (CTOR), and return-on-ad-spend (ROAS) are essential standard metrics to assess the success of your online advertising and email campaigns.
Read More
Websites that regularly feature new content are usually more successful because visitors are more likely to engage with them, knowing they will always find something new and helpful.
Read More
With Pay-Per-Click (PPC) advertising, companies can precisely target their desired audiences, track which ad a user clicked on, and directly associate that ad with a subsequent product purchase, making their online campaigns more effective and their marketing strategies more successful.
Read More
Don't use your valuable content only once. Instead, reuse your images and illustrations across multiple platforms and campaigns by slightly changing their look and varying the typefaces.
Read More
With digital marketing, companies no longer have control over who engages with them; in today's digital world, customers decide if, how, and when they want to interact with a brand.
Read More
Whether AI-generated content serves as a starting point for your writing or you publish it unedited on your website, the long-term economic damage from losing your brand voice and weakening your brand could be much higher than the time you save.
Read More
Incentivizing customers with a discount for changing their behavior can help you increase your productivity.
Read More
If your business is not visible on social media, chances are you will miss a significant opportunity to draw attention to your brand and increase brand awareness and brand loyalty.
Read More
If you primarily need pictures for social media, you can have your own smartphone photos professionally retouched and save yourself the investment in an expensive camera.
Read More
Success as a business on social media requires a long-term commitment to post high-quality content daily. But your target audience also needs to be familiar with the type of products and services you offer.
Read More
Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.
Read More
Part of your website analytics is information about where the traffic to your site originates.
Read More
Creating a steady flow of social media posts is easier for many retailers. Before you begin, consider these aspects that drive user engagement.
Read More